So if a logo like gap has worked so well why change it at all. Gap found this out after trying to change the original gap logo to the new one on the right, the switch was done online and buyers had something negative to say about the new design. Sometimes seeing what we always see isn't such a great idea to change since it's a well known logo that people know and see all the time.
Monday, October 18, 2010
Gap logo
So if a logo like gap has worked so well why change it at all. Gap found this out after trying to change the original gap logo to the new one on the right, the switch was done online and buyers had something negative to say about the new design. Sometimes seeing what we always see isn't such a great idea to change since it's a well known logo that people know and see all the time.
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